About The Beat
A publication,
not a directory.
Editorial standards
Honesty. Every review says what's good and what's weak. A review with no criticism is an ad, and we don't run ads as reviews.
Selectivity. Five a week, chosen on merit. We'd rather publish fewer great picks than pad the list.
Separation. Money can buy visibility on EarlyBeat, but never a place on the list, and never a kinder review. Anything sponsored is clearly labeled and kept apart from the editorial picks.
Every week we read what's launching, try the most promising few, and publish five honest reviews. Not press releases, not link lists: reviews, with a point of view, including the rough edges. Being one of the five is meant to mean something, precisely because most things aren't.